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Showing posts from August 18, 2020

NATIONAL MAIL ORDER CATALOG DAY – August 18

 I still get some magazine sized catalogs to order from. like The Vermont Country Store.  So the internet has not wiped out the paper catalogs yet. Here's the article:   NATIONAL MAIL ORDER CATALOG DAY  What was once one of the most popular ways of shopping is remembered each year on August 18th as it is National Mail Order Catalog Day. This day marks the anniversary of the first Montgomery Wards mail order catalog. On this day in 1872, Aaron Montgomery Ward of Chicago produced a catalog designed for direct order via mail. He aimed to remove the middleman from the business of buying and selling. As a result, he also drastically lowered prices.   The very first catalog consisted of an 8 by 12-inch single sheet of paper. On it, Ward included the merchandise for sale, price list, and ordering instructions. Before long, the Montgomery Wards single-page list of products grew into a 540 page illustrated book selling over 20,000 items.  It didn’t take long for enterprising merchants to co

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